“People don’t buy what you do, they buy why you do it” – Simon Sinek
While many business owners and retailers are focused on simply staying alive and keeping the lights on, it’s important to find time to consider why you’re passionate about what you do. Why do you do it? How do you hope to serve your customers? Putting your “WHY” in front of your followers and customers is an easy way to build trust and connection, and a good way to remind yourself why you started. If nothing else, bringing your “why” to the surface will help you recharge and stay motivated.