Use Social Media Marketing to Amplify Sales this Holiday Season
Marketing a business on social media does not mean posting random images at any given time. It also doesn’t mean posting only ads and promotions.
Ahmed Abusharbain
December 10, 2020
If you’re ready to make a splash on social media this holiday season but don’t know where to start, you’re in luck. Here are 5 ways you can make the most out of your social platforms and increase sales before the new year and beyond.
1. Highlight Customers
An easy way to connect with your audience and appear relatable is to put your customers in the spotlight. Reach out to a few loyal shoppers and ask them what’s on their Christmas wish list, why they choose to shop with you, or what they hope for in 2021. Highlight them on social media to make them feel appreciated and valued as a customer.
2. Give Back
Donate a small percentage of your marketing budget to a local, deserving cause. Spread the word about this deserving organization and encourage your community of followers to learn more and consider donating themselves. Not only will this help stimulate your local small business economy, but it will show your followers and customers that you care.
4. Run a Giveaway Campaign
This is one of the fastest ways to generate authentic engagement and spread the word about your business on social media. Create and promote a giveaway that requires audience participation to win. You’ll see almost immediate spikes in traffic, awareness, and engagement on social media, and connect with followers along the way.
5. Showcase Your Brand’s Personality
The reason social media marketing can be so effective is that it allows consumers to feel like they connect with brands on a personal level. Leverage your social platforms to get authentic about what you’re thankful for, how you’re spending the holidays, and what your hopes are for the new year to build a sense of community and connection.